Believe it or not, we are officially in the double-digit countdown to Christmas. If just reading that sentence made your wallet wince, you are definitely not alone. Between rising grocery bills and the general cost of everything, the festive season feels a little more daunting this year. But before you cancel the holidays entirely, there is some good news, sales are coming.
The Great Christmas Budget Squeeze
If you are planning to tighten your belt this year, you are in good company. Recent research shows a massive 90 per cent of Australians are planning to either hold or cut their Christmas gift budgets. We are all feeling the financial pressure, with over half the country planning to stockpile everyday essentials just to get through the festive period without breaking the bank.
But instead of giving up on gifting, shoppers are just getting smarter. An overwhelming 84 per cent of people are starting their Christmas shopping early to take advantage of these massive sale events. In fact, four in ten shoppers admitted they would set a midnight alarm just to get first access to the deals. For 70 per cent of buyers, a discount of 30 per cent is the ultimate tipping point to hit the buy button.
At the moment its worth a look at the “Amazon’s Prime Big Deal Days” which kicked off this week and runs until 11:59 PM on Monday, October 5, 2026. It is one of the big ones throwing us a lifeline before the December madness begins.
What Is Actually Worth Buying?
If your home needs an upgrade, there are massive savings on robot vacuums like the Dreame L40 Ultra (a huge 78 per cent off) and kitchen heroes like the Ninja Slushi Professional Drink Maker. Tech lovers can grab the highly sought-after Oura Ring 4 or noise-cancelling headphones from Bose and Sony at a fraction of the usual price.
Parents, take note: you can easily hide away Christmas presents right now with major discounts on LEGO sets, Bluey playsets, and the popular Yoto Mini audio player.
How to Maximise Your Savings
A great trick is to use the app to build a wishlist. That way, you get a notification the second your favourite items drop in price.
Christmas is coming whether we are ready or not. Getting your shopping done this week means you can actually relax and enjoy the holidays when December finally rolls around.
